Social Publishing

Reply Automation

Let AI draft on-brand replies to comments and reviews — suggested for one-click sending, queued for human approval, or sent automatically under strict guardrails.

01

Four Modes, One Engine

Every automation rule runs in one of four modes: off (manual), suggest (AI drafts, your team sends), approval (AI drafts, a human or the client signs off), or autopilot (sent automatically). Pick the level of control per client, per network, and per channel — comments and reviews each get their own rules.

02

Guardrails You Can Trust

Autopilot never fires blind. A deterministic safety rule forces any complaint, legal threat, or sensitive message to a human — always. On top of that: a confidence floor, per-rule hourly rate limits, business-hours gating, and exactly-one-reply-per-message idempotency. Every action is written to an auditable queue, and a global kill-switch keeps automation dormant until you turn it on.

03

On-Brand, Never Invented

Drafts come from your brand voice instructions and the full conversation context, and the model is told never to invent prices, dates, or facts. Low-confidence drafts route to a human automatically, so what goes out always reads like your team wrote it.

04

Client Approval On The Roadmap

Approval rules can route to the client portal, letting clients sign off on their own replies — building on the same audited queue and guardrails that power staff approvals.

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