A request → approve/reject workflow with notifications, so nothing goes out without the right sign-off.
Creatives request approval on a draft; managers approve or send it back with a reason. Approved posts become eligible to schedule or publish, while rejected ones return to draft with the feedback attached — a clean loop that keeps quality control in the workflow rather than in side-channel chat.
Approval requests fan out to management-permission staff through the same notification system that powers the rest of the dashboard — in-app and web push. Decisions notify the original requester instantly, so approvals never stall waiting on someone to check a separate inbox.
The approval workflow is architected so external client-portal sign-off drops in as an alternate approver — letting clients approve their own content without agency staff acting as a relay. Internal approvals ship first; client-facing approval is a fast-follow.