Granular hourly performance data with spend, impressions, and conversion trends throughout the day.
See how ad performance varies hour by hour. Identify peak conversion windows, spot wasteful overnight spend, and discover when your audience is most engaged. Daily totals hide these patterns — hourly data reveals them. Charts show spend, impressions, clicks, and conversions for each hour of the selected day.
Compare morning, afternoon, evening, and night performance automatically. The dashboard highlights which day-parts deliver the best ROAS and which are underperforming. This data directly informs ad scheduling decisions — shift budget to high-performing hours and pause during low-conversion periods.
A heatmap view shows days of the week on one axis and hours on the other, with colour intensity representing performance. Patterns emerge quickly — maybe your client's audience converts heavily on Tuesday afternoons but barely at all on weekends. The heatmap makes these patterns visible at a glance.
Compare hourly patterns across platforms to discover if your audience behaves differently on Meta versus Google. Maybe they browse social media in the morning but search Google in the afternoon. These insights drive platform-specific scheduling strategies that maximise budget efficiency.