Google Ads performance data with spend tracking, budget alerts, and audit trails. Complete visibility into your Google advertising investment.
Connect your Google Ads manager accounts via OAuth. XeroFlow syncs campaign data, spend metrics, and performance indicators through the Google Ads REST API. Like Meta, multiple customer accounts map to XeroFlow clients, giving your media buying team a single source of truth for Google spend across every client in the agency.
View spend data at the campaign, ad group, and keyword level with daily granularity. Compare performance across campaigns to identify top performers and underperformers. The data is presented in the same format as Meta spend, so your team uses a consistent interface for both platforms rather than context-switching between different analytics tools.
Set and track budgets with full audit trails. Every budget change is logged with who changed it, when, and the previous value. When a client questions why their Google spend exceeded the agreed amount, you have a timestamped record showing exactly when the budget was adjusted and by whom. Transparency builds client trust.
Combine Google and Meta spend data in unified dashboards. See total advertising investment per client across both platforms, broken down by month. The AI system analyzes cross-platform patterns — like whether shifting budget from Google to Meta improved overall ROAS — and surfaces actionable recommendations in your AI chat and anomaly reports.