Aggregated ad performance across Meta, Google, and other platforms in a single unified dashboard.
See spend, impressions, clicks, CTR, CPC, conversions, and ROAS from every connected ad platform in one view. Metrics are normalised so you can compare Meta CPC against Google CPC without switching between platform dashboards. Date range selection applies globally, and all charts update simultaneously.
Data from Meta Ads, Google Ads, and any other connected platforms is fetched, transformed, and merged on the server. Each platform has its own API client and data normalisation layer so metrics map consistently regardless of how each platform reports them. The dashboard handles API rate limits and partial data gracefully.
Filter the dashboard by client to see only their campaigns across all platforms. This gives account managers a single view of their client's entire paid media performance. Combine with date range filtering to prepare monthly reports or investigate specific time periods.
Click any metric to drill down into campaign-level detail. See individual campaigns ranked by spend, ROAS, or any other metric. Deep links take you directly to the campaign in the original ad platform dashboard for further investigation or optimisation. The campaign table uses an Ads Manager–style column layout — Delivery, Results, Cost per result, Reach, Bid strategy, and end dates — with a column picker to save your preferred view and a one-click Meta Ads preset to match the layout you already know.
Each campaign gets a 0–100 health score with a colour-coded verdict — Scale, Hold, or Cut — based on how it performs against your client's own KPI targets (cost-per-result, CTR, frequency cap). The score combines efficiency, confidence, and engagement signals so your team knows exactly where to focus budget without requiring constant media buyer oversight.