Deterministic lead grading from engagement, recency, and fit signals — so reps always know which leads are hot, and which are quietly going cold.
Leads are graded by a deterministic model that combines engagement, recency of activity, and fit — not an opaque black box. Because the formula is explainable, reps trust the score and managers can see exactly why one lead outranks another. The grade is a badge on every record and a sortable column in every view.
A lead that was hot last month is not hot today if nothing has happened since. Scores erode as activity goes stale, so the ranking reflects current reality. Hot leads rise to the top of the list and neglected ones visibly cool off — a prompt to act before the opportunity is gone.
The score feeds saved views, the pipeline board, and reporting, so prioritisation is consistent across the whole CRM. Build a "hottest leads" view, sort a stage by score, or surface cooling accounts for a re-engagement push — all from the same honest signal.