Automated alerts for spend anomalies, pacing issues, and budget thresholds across all connected ad platforms.
The alerting engine compares current spend against historical averages and flags significant deviations. A campaign that suddenly spends 3x its daily average triggers an alert before it burns through the monthly budget. Sensitivity is configurable — set tighter thresholds for high-spend accounts and looser ones for experimental campaigns.
Track how campaigns are pacing against their monthly budget. Alerts fire when a campaign is projected to overspend or significantly underspend by month-end. Early warnings give media buyers time to adjust bids, budgets, or targeting before the situation becomes critical.
Alerts trigger when key metrics decline beyond thresholds — CTR drops below 1%, CPC rises above target, conversion rate falls significantly. Each alert includes the metric, current value, threshold, and trend direction so the media buyer has immediate context to investigate.
Active alerts appear in a dashboard widget with severity indicators. Critical alerts (budget exceeded, account paused) surface at the top, while informational alerts (minor pacing deviation, slight CTR decline) sit below. Click any alert to jump to the relevant campaign detail for investigation.