Analytics & Reporting

Portfolio Benchmarks

See exactly where a client sits against the rest of your book — engagement, conversion rate, CPL and CPA — as plain percentile rankings.

01

Where does this client really stand?

For the selected client, each key metric is shown against the portfolio: the client value, the portfolio median, and a percentile badge like "Top 22%". It is the line an account manager actually says out loud, backed by the whole book rather than a gut feel.

02

Direction-aware, so good always reads as good

Engagement and conversion rate are higher-is-better; cost per lead and cost per acquisition are lower-is-better. The ranking understands the difference, so a low CPL correctly shows as top-of-class rather than bottom — no misleading badges.

03

An agency-wide leaderboard

With no client selected, the same data becomes a sortable leaderboard across every client, so you can spot which accounts are leading and which are lagging on any metric in seconds — the view that runs your internal performance review.

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