AI-powered brief assistance — field suggestions as you type, completeness scoring, quality assessment, and full brief generation from minimal input.
As you fill out a brief, AI analyzes the context and suggests values for empty fields. Start typing a campaign objective and get suggested target audiences, recommended platforms, and estimated timelines. Suggestions appear as popover cards that you can accept, modify, or dismiss with a single click.
Every brief is scored on three dimensions: required field completion (40% weight), optional field completion (20% weight), and content quality (40% weight). Quality scoring evaluates field value length, specificity, and relevance. Scores update in real time as you edit, with a visual progress indicator showing what is needed to reach a strong brief.
Provide a one-paragraph project description and AI generates a complete brief with all template fields populated. Review each field individually — accept the AI suggestion, edit it, or reject it and write your own. The generator uses your agency knowledge base and past briefs to produce contextually relevant content rather than generic placeholders.
AI reviews completed briefs for vague language, missing context, conflicting requirements, and unrealistic timelines. Issues are flagged with specific improvement suggestions. This catches problems that template validation cannot — like a brief that requests a TV campaign on a social media budget, or a launch date that falls on a public holiday.